Project: Vercel
Lead Qualification System
Vercel
A sophisticated lead management solution designed to help sales teams identify, score, and qualify leads based on behavior, profile data, and engagement using an event-driven architecture.
Project Demo
Project Metrics
Project Details
The Lead Qualification System demonstrates technical expertise and understanding of GTM systems for the Head of GTM Systems role at Vercel by implementing a complete lead qualification system. It processes lead activities in real-time, automatically scoring and qualifying leads to prioritize sales efforts.
Business Value
- Operational Efficiency
- Revenue Growth
- Focus on High-Value Leads
- Reduce Time-to-Qualification
Key Features
Intelligent Lead Scoring
Multi-factor scoring algorithm based on profile, engagement, and recency with configurable scoring rules and real-time score updates.
BANT Qualification Framework
Automated evaluation of Budget, Authority, Need, and Timeline with inference of qualification criteria from behavior.
Account-Based Prospecting
Automatic association of leads with accounts, account-level scoring and insights, and holistic view of all leads within an account.
Event-Driven Architecture
Real-time processing of lead activities, extensible event types for various interactions, and asynchronous processing for scalability.
Technologies Used
Frontend
Backend
DevOps
Other
Challenges & Solutions
Cold start performance in Lambda functions
Implemented strategies to mitigate Lambda cold starts including optimized bundle sizes and warm-up mechanisms.
DynamoDB query limitations with complex access patterns
Designed access patterns carefully to avoid full table scans and implemented efficient single-table design with GSIs.
CORS configuration for cross-origin requests
Implemented comprehensive CORS support in the backend with proper headers and preflight handling.
Key Learnings
- Event-Driven Architecture: Effective for decoupling components and enabling scalability.
- Single-Table DynamoDB Design: Powerful but requires careful planning of access patterns.
- Serverless Deployment: Provides excellent scalability but introduces cold start challenges.
- Infrastructure as Code: Essential for consistent, repeatable deployments.